Brand Identity, UI/UX Design & Full Framer Build
I designed the full brand identity and built a complete Framer website for Zeina — a UAE-based women's health service provider. The site was created as a pitch piece to help acquire the client, showcasing what a modern, approachable digital presence could look like for their brand.
From the ground up, I developed the visual identity: logo design, color palette, and typography. Soft peach and beige tones anchor the brand, paired with gentle, curvy edges throughout — no sharp corners, no coldness. Every design choice was intentional: women's health can feel intimidating to navigate, so I built a space that feels warm, safe, and welcoming. Like a conversation with a trusted friend, not a sterile clinic.
I designed the full brand identity and built a complete Framer website for Zeina — a UAE-based women's health service provider. The site was created as a pitch piece to help acquire the client, showcasing what a modern, approachable digital presence could look like for their brand.
From the ground up, I developed the visual identity: logo design, color palette, and typography. Soft peach and beige tones anchor the brand, paired with gentle, curvy edges throughout — no sharp corners, no coldness. Every design choice was intentional: women's health can feel intimidating to navigate, so I built a space that feels warm, safe, and welcoming. Like a conversation with a trusted friend, not a sterile clinic.
Key interactive elements include a custom quiz feature integrated across multiple pages — designed to engage visitors and guide them through content in a way that feels personal, not clinical. Scroll-triggered animations bring the site to life, reinforcing that friendly, modern feel without overwhelming the user.
The result: a polished, fully functional brand and website that positions Zeina as approachable, empathetic, and contemporary — exactly what women need when exploring health services. The client received a turnkey solution ready to launch, with a digital presence that speaks directly to their audience.
🔗 See it live at zeina.health
Timeline: 3 weeks
Scope of Work:
Brand Identity (Logo, Colors, Typography)
UI/UX Design
Full Framer Build
Custom Quiz Integration
Scroll Animation
Key interactive elements include a custom quiz feature integrated across multiple pages — designed to engage visitors and guide them through content in a way that feels personal, not clinical. Scroll-triggered animations bring the site to life, reinforcing that friendly, modern feel without overwhelming the user.
The result: a polished, fully functional brand and website that positions Zeina as approachable, empathetic, and contemporary — exactly what women need when exploring health services. The client received a turnkey solution ready to launch, with a digital presence that speaks directly to their audience.
🔗 See it live at zeina.health
Timeline: 3 weeks
Scope of Work:
Brand Identity (Logo, Colors, Typography)
UI/UX Design
Full Framer Build
Custom Quiz Integration
Scroll Animation
